Greyscalegorilla disrupts the 3D asset market with their next-generation app that connects assets directly to popular 3D software.
Written by
Michael Maher
Services
Product Launch, Campaign Visuals, Paid Ads
Introduction
Greyscalegorilla aimed to expand beyond the single 3D software they had historically supported into all major 3D applications. To do so, they introduced a new desktop app for their digital assets. Their goals...
Introduce the Studio app to their existing customer base in Cinema 4D and potential customers in their email list.
Spread the word to other major 3D app users that thousands of assets were now availalbe with a single click.
Develop a workflow that allows for updates and new releases to hit customers and potential customers the day of release.
Product Launch and Landing Page
3D artists stay in the flow with Studio
Educating consumers and 3D artists that Greyscalegorilla Studio is a new standalone desktop app for Mac and PC that gives artists one-click access to the entire library of 3D assets.
Social teaser
Organic post to drive up engagement before launch.
Paid Ads
Creative across search and social in display ads, carousels, and more.
Quick Tips
A series of organic getting started and UI tips to get acquainted with the app.
Artist Collabs and UGC
Worked with popular 3D artists to showcase the power of the Studio app in various 3D tools.
Integrations
Unique user experiences
The Studio app release was elevated by dedicated landing pages and shopping experiences for all compatible software.
Successful Exit
Our relationship with Greyscalegorilla grew out of winning product launches that led to a website redesign, reworked onboarding, paid ads, and more.
The partnership ended successfully after the company merged with KitBash 3D. Motion Bodega was able to build handoff materials for a fulltime marketing and growth team to take over our efforts.
