Logo animation for national television campaign and custom motion graphics templates for system-wide video production and marketing collateral.
Written by
Michael Maher
Services
Motion Graphics
UT Southwestern launched the Follow Your Spark nationwide campaign celebrating their success as one of the best hospitals in Texas. Motion Bodega delivered a new logo animation that now plays in all UTSW video contact for broadcast, web, and digital signage.
Logo animation now used across the entire system
Customizable motion graphic templates
Animatedbackgrounds and transitions
Used across commercial work, in-house, and sponsorships with the FIFA World Cup, Dallas Mavericks, FC Dallas, and more.
The Need
A Clean Start
UT Southwestern needed a updated motion design system. They wanted a modern logo animation and a collection of customizable templates, transitions, and assets to use throughout video productions.
Look Development
First Concepts
Motion Bodega presented dozens of options for layouts on both light and dark backgrounds that adhered to brand guidelines, but pushed the limits of how the logo lived and breathed in motion.
Animation
Captivating Backgrounds
After selecting their favorite looks, Motion Bodega set out to create animated backgrounds that would play with both the animated logo as well as other text elements and title slates.
Motion Design
Logo Animation & Graphics
With the visual identity formed, we then developed clean animations and transitions. For the video team, we delivered custom motion graphic templates that allowed editors to quickly edit text and information without having to open After Effects.
Animated Logo
Intentionally designed to work with a variety of backgrounds and video footage. Delivered both in brand colors and in all white.
Lower Thirds
Full customizable responsive templates that adjust to the length of names, titles, and departments.
Quotes & Titles
Animated title slates, quote blocks, and transitions allow editors to produce videos faster, while maintaining high-quality brand standards.
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